In today’s business world, digital branding is more important than ever. The internet has become the primary place for people to find information about businesses and brands.
As a result, digital branding has become paramount for business success in the 21st century.
That is why it’s easy to understand why so many businesses want to establish a successful digital brand. A cohesive brand gives your company consistency, and it helps build trust with your customers and helps you stand out from the crowd.
If you want to be successful in your industry, your business needs to have a strong presence on social media and other web platforms. Using social media and other platforms well can be the difference between just surviving in your market or thriving.
What is a brand?
The term “brand” has become a bit of a buzzword in recent years, but what does it mean?
A brand is simply the name or reputation of a company, product or service. In other words, it’s how you and other people perceive your business and how much they trust that perception.
Your brand can be built both offline and online through digital branding. Most people often confuse digital branding with digital marketing.
While digital branding is all about how to build a digital identity for your business through different online channels such as;
- Social media platforms like Facebook, Twitter, Instagram, and Snapchat (and others)
- Search Engine Optimization (SEO)
- Your website
- Influencer marketing
- Content marketing
- Paid ads
Digital marketing on the other hand is a way of reaching out to your potential customers and encouraging them to take action on your site or purchase your product.
Just like digital branding, it comes in many forms like email marketing, social media ads, blog posts, landing pages etc.
But it is all about getting people interested in what you have to offer. In simple terms, branding focuses on building your identity but marketing is about sales.
Related: Beginner’s Guide to Successful Brand Strategy
How do you build your brand?
Brand building is the process of creating a brand that represents your business. It’s creating an identity for your company, one that people can recognise and connect with.
So how do you go about creating one for your business? Well, there’s a lot more to it than just slapping some text on a logo and calling it a day. Building a brand is a complex process—one that requires careful planning and execution.
You can build your brand in a variety of ways. One way is to hire a branding agency like Orber & Co to help you develop your brand. Another option is to do it yourself.
The first step in building your brand is finding out who you are as an organisation.
- Who are you?
- What do you want to be known for?
- What types of products or services do you offer?
- What kind of customers do they want to attract?
These are all questions that need to be answered before you can start putting together the pieces of your brand identity.
Once you know who you are and what makes up your brand identity, it’s time to start thinking about how those elements can be conveyed through design elements like colour schemes or font choices.
After those elements have been decided upon, it’s time to start developing content for them so that they’re ready when needed!
This process takes time—it may take months or even years—but once it’s complete, the result will be an amazing brand worthy of its own identity!
Related: 5 Marketing Mistakes to Avoid in 202 for Better Growth
How to build a brand for your business?
Follow these 5 simple steps to get started building a successful brand for your business:
- Know your audience.
When planning for your digital branding journey, the very first step is to understand your ideal audience. Determine your target audience and personalise your purpose to fulfil their needs as effectively as feasible.
Ideally, you should build campaigns based on the demands of your customers.
Determine which method of communication best conveys your message to the intended audience.
Don’t forget to segment your audience by demographics, age, interests, and behaviour. It will assist you in narrowing down your niche inside the segment.
To do that effectively, you need to answer the following questions:
- Who is it that you’re trying to reach?
- What are their exact expectations?
- Where are they?
- How do they engage?
- What is their preferred mode of purchase?
Having answers to such questions will give a clear understanding of how you should position your brand.
- Define your brand.
Once you know your audience, it will be easier for you to create a brand message and identity that resonates with them and helps build trust in what they are buying from your business.
The second step is establishing a strong brand identity, this could be through defining who you are, and what it is that you stand for or stand against, and visual presence by creating a logo, colours and other assets such as social media avatars (e.g. Twitter profile picture) or Facebook cover photos.
This helps people recognise your brand when they see it online or in person because there will be consistency across all channels where it’s used!
- Position your brand.
When it comes to positioning your brand, it’s all about figuring out how to set it apart from other similar products or services on the market.
To do so, gather as much information as possible on your direct competitors’ products, prices, and markets, as well as their marketing techniques.
Try to identify any flaws in their products, services, or market segments that they aren’t happy with, and utilise this information to your advantage.
Once you’ve done your research on the competition, you should come up with a unique selling proposition.
Your USP should emphasise the features of your product that distinguish it from the competition and add value to customers.
That way, you will have a strong competitive advantage and your business will be well-positioned for success.
- Create marketing campaigns.
You need a clear marketing strategy for your brand. Branding should be used in all forms of communication, from packaging to stationery, websites to marketing brochures.
Put your logo in as many places as you can. Determine innovative ways to advertise your brands, such as email, the web, and affiliates.
Promote your brand in unexpected places like employee t-shirts, social media pages, and office giveaways.
The process of developing a brand is an ongoing one and some of the things to consider when creating a killer campaign may require you to:
- Create a marketing strategy.
- Create a marketing plan.
- Create a marketing calendar.
- Create a marketing budget.
- Create a marketing mix: brand, product/service and price/promotion
- Analyse and improve.
This is where you’ll be able to see how well your digital strategy is working.
Analytics is a powerful tool for measuring the results of your digital marketing efforts and making improvements based on those results. You can use analytics software tools like HubSpot to measure customer satisfaction, loyalty, retention and experience—all key metrics for successful digital branding campaigns.
Recap
Successful digital branding can be achieved by following these 5 steps.
- Understanding your audience. This means knowing what they want, how they think and what motivates them. Without knowledge about who you’re trying to reach, it’s impossible to market effectively.
- Define your brand—what does it stand for? What message do you want people to associate with your company?
- Positioning doesn’t happen overnight; it takes time and effort but if done right can lead up
- Strong marketing campaigns—through social media, SEO, etc.
- Analysis and improvement
Conclusion
Now that you know how to make a successful digital brand, it’s time to go and do it for yourself. It can be daunting at first, but the process is simple: just follow these five steps and you will achieve your goal.
If you want some help with any of these steps, please contact Orber & Co today to learn more about how we help brands get started in their journey towards success!
