The Client
“Boosting Efficiency and Scaling Growth for Double Up Media with Resource Augmentation”
Double Up Media is a UK-based digital marketing agency that specializes in search engine optimization (SEO) and pay-per-click (PPC) advertising for high-traffic online gambling sites.
They also offer services such as web design, social media management, and content marketing. Their goal is to help their clients increase their online visibility and generate more leads and sales.
The Challenges
Thanks to their rapid growth in the last couple of years, Double Up Media found themselves facing a talent shortage to keep up with the demand for these new projects.
Project overload was also a problem, with their developers feeling burned out and stretched thin, and likewise with a market that moves as fast as the digital landscape their constant need to stay up to date with the latest technologies also proved to be a challenge.
Our Approach
We provided them with skilled professionals on a project-by-project basis, allowing them to scale up or down as needed without the overhead costs of full-time employees.
This model can provide agencies like theirs with the flexibility to handle more projects, meet deadlines, and provide high-quality services to clients.
Additionally, resource augmentation can help agencies access a wider pool of talent, including specialized skills that may be difficult to find in-house