Join us in this guide as we unpack the 6 Best tips on how to boost blog traffic so you never worry about getting consistent traffic to your website. These tips have been proven and tested.
Regardless of the size of your business, driving traffic to your website will have a significant impact on the success of your business.
In fact, if you’re serious about your business, you can’t just launch your website and leave things to chance. People need to discover your business – so you have to continuously find ways to optimise your website for search engine results.
There are several strategies such as keeping active on social media communities, and social media ads. While all these strategies are great, they are not the main tactics you want to focus your efforts on if you want organic and evergreen traffic to your website.
So, let’s have a look at these strategies and how you can start implementing them for your website.
- Focus on relevant keywords
Keywords are phrases people type when searching for things on search engines, such as Google. To achieve a higher ranking on search engines, each piece of content you write on your website should target at least one specific keyword and that keyword should be specific to your niche.
The big question comes “how do you find these keywords” and the answer is very simple, you can use tools like ahref and Google keyword planner to target these keywords.
Also, Google autosuggest can give you an idea of what people are searching for in your niche.
For example, let’s say you’re in the tech niche and you want to rank for the best laptops keyword. What you’ll need to do is to head over to Google search and simply type the best laptops.
And as you can in the above image, the autosuggest gives me ideas on what people are searching for.
So, by conducting keyword research for every content you post on your website, you’ll be able to rank your website high because you understand what your target audience is searching for and the motivation behind every search.
Pro Tip: After you find your relevant keywords, include them in your page titles, URL, and throughout your webpage (but make sure your content maintains natural rhythm).
- Link building
Link building is a key ranking factor. When it comes to optimising your website, it’s important to understand that search engines tend to easily index websites that have connections to external sites.
But how do we go about link building? The best answer is to reach out to other websites preferably the ones in your niche and ask to do a guest post for them. If they say YES, you write a free post for them and include links that connect back to your website.
The idea behind guest posts (link building) is to get backlinks from the website you’re writing guest posts for. It helps to increase your domain authority and eventually improves your site ranking.
Pro Tip: Link building is all about value for value exchange – so please never send outreach emails without being clear on how they will benefit from the partnership otherwise you may never hear from them.
- Create quality content
Think of quality content as one that matches search intent. In other words, to achieve organic traffic on a consistent basis, your content must be super easy for your target audience to understand and connect with.
Let’s think about this for a second, when people search for things, behind the scenes Google’s algorithm scans through all the contents and brings out the ones relevant to what is being searched for.
So, what this means to you as a business owner is you need content that is of good quality and at the same time relevant for you to even stand a chance to rank your website high.
This all boils down to understanding your customers and what kind of content they expect from you in order words your keyword research which we explained earlier.
Pro Tip: DO NOT copy-paste contents from other sites. Always strive to write original and good-quality content of your own based on your keyword research.
- Include internal links
By simply interlinking pages on your site. You can boost the traffic for less performing content from those popular pages with more traffic and at the same time keep visitors longer on your site—all of which rank your site high and drive evergreen traffic to your site.
Pro Tip: DO NOT over-include links. Unnecessary links will make your content look spammy and can easily chase away some of your audience.
- Optimise page titles and meta description
Your page title and meta descriptions will be the first things your audience will ever see. This will dictate your audience’s decision – whether or not to click and visit your site. Make them catchy and remember to include your keyword in both the title and description.
Pro Tip: Use 30 to 60 for your page titles, for your descriptions 70 to 140 characters is recommended, have target keywords included in both your title and description etc.
- Revamp old contents on your site
Fresh and up-to-date contents are key ranking factors and since website contents are like living documents, in order to consistently rank high on search engines, regularly update old content on your site to make sure they’re relevant and up to date for search engines to easily index.
Pro Tip: Fix broken links, update and add new content, add new links, replace outdated images etc.
Conclusion
Mastering SEO can be overwhelming especially if you’re starting out as a total beginner. There is a lot to learn about the topic and you as a business owner may not have the time to sit down and master the skill.
So, if that is you and you’re busy focusing on other aspects of your business, to be honest, you don’t really have to learn and master SEO yourself.
We have another great blog post that will teach you 5 Marketing mistakes to avoid in 2022 for better growth
Click the red “Book a free consult” button at the top right and book a free consultation with our in-house SEO experts here at Orber & Co.
